Welcome.

We here at Northern Swag are obsessed with Northern Michigan. It’s a beautiful place, there’s no doubt. But there’s something else that evades description, a type of pervasive style that makes being here just feel awesome. It’s something you’ll notice not only in the fierce individuality of the people, but in the places and landscapes as well. It’s our goal to try and capture that unique Northern Michigan style, or swag, with photos and words.

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Thanks!

People

Take a photo tour of individuals showcasing their fashion in a unique, Northern Michigan way. View»

Places

Photos of the places and scenery that make Northern Michigan one of the most beautiful areas in the world. View»

Eats

Read reviews of local dining spots and check out photos of what we're eating up here in Northern Michigan. View»